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1. Bookmarks: 1 You’re Not Done Yet: Eight Strengtheners For Your Sales Copy Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...

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LinkedIn Recommendation: Royal Camacho - Adviser at Genebro Por. - We are working on several projects now and I think this is a great fit. Teo brought me up to speed on several new tax and legal issues, which I am working with my lawyer and accountant on now. He knew no lawyer or accountant has ever even mentioned before... he's a true genius when it comes to simplicity for organizations like mine! Highly recommended! - March 15, 2012, Royal was Teo's client

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